About Us

ithought Financial Consulting LLP, SEBI registered Investment Advisor (Registration Number: INA200004276) offers financial planning services under the identity longitude.

We see a growing need for personalized financial planning. Longitude began as an ithought endeavour to fill this demand. Our financial planning desk was set up in 2015 and we have come a long way in two years. We participated in the wise advice case study competition conducted by HDFC wealth Forum in 2016 and were ranked as India’s second wisest advisor. In 2017, we were ranked as India’s wisest advisor.

Financial Goals Planned For

Tax Solutions

Risk Management Solutions Provided

Contingency Plans Created

India's Wisest Adviser - 2017

In 2017’s edition of “Wise Advice” Competition conducted by Wealth Forum e-zine, we were awarded first place and bagged the title of India’s Wisest Adviser.

Top 3 Advisers - 2016

In July 2016, we were recognized as one of the top 3 advisers in India by Wealth Forum e-zine, by participating in “Wise Advice”, a national level competition for financial planners.


We are a customer-centric organization, at longitude planning is always about you. Our solutions are created keeping your best interests in mind. We always act in a manner that is consistent with your objectives and financial security. We view financial planning as a collaborative exercise, we are here to guide you and equip you to get from where you are to where you want to be.

We treat financial plans as a service and not as a product. We recognize that our duty as planners extend beyond our initial interactions. We are willing to stay the course with you to ensure that your financial aspirations are fulfilled. A plan becomes a record that you and your family can refer to through the years to come. Our team follows a disciplined, engaged, and systematic approach to planning your finances.

ithought Financial Consulting LLP is a SEBI registered Investment Advisor (Registration Number: INA200004276).

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